Launch when the boring details work.
Use this checklist before promoting the store. Progress stays only on this device and is never sent to us.
- 24 launch checks
- Saved on this device
- Free — no signup
Work through every customer-facing system
Complete the operational checks before sending paid or organic traffic to the store.
01Offer and catalog
02Store experience
03Trust and policies
04Payments and operations
05SEO and measurement
06Final launch test
This is an operational checklist, not legal, tax, or accounting advice. Ask a qualified professional about obligations specific to your country and products.
The one test that catches the most problems
Place a complete order on a real phone. Use the same address format, shipping region, payment path, discount logic, emails, and refund flow a customer will experience. A polished homepage cannot compensate for a broken checkout or an unclear return policy.
Continue with the full launch checklist guide for explanations and launch-day sequencing.
Frequently asked questions
What should I check before launching my Shopify store?
Before going live, confirm five things work end to end: complete product pages with clear photos and shipping details, all store policies and legal pages, working payments through an approved provider, shipping rates and zones, and analytics tracking. Then place one real test order on a phone and refund it. This tool walks through each item so nothing is missed.
What is the most common Shopify launch mistake?
Launching without placing a real test order. Most launch-day failures are a broken checkout, a missing shipping rate, or an unclear return policy — none of which show on the homepage. Buying your own product on a real phone, then refunding it, surfaces those problems before a customer hits them.
Do I need legal pages before I launch?
Yes. A refund/return policy, privacy policy, and terms of service are expected by customers and by payment providers, and Shopify can generate starter versions you then adapt. Treat them as required launch items, not optional extras — but confirm anything country- or product-specific with a qualified professional.